Hi, I'm Amanda – designer, editor, and the person behind Acorn Studio.

I started Acorn Studio because I want to help brilliant creative and design-led businesses have a website or brand that does them justice.

I'm a potter myself, so I know what it's like to pour everything into your work and feel completely out of your depth when it comes to putting it online. And for a decade, I sat on the other side of the desk, at Houzz, one of the world's leading interior design platforms, helping designers and design-led businesses tell their story properly.

Where I come from

I've spent 20 years working as a journalist and content marketing professional, including a decade at Houzz, where I worked closely with interior designers every day, writing about their projects, understanding what makes a portfolio compelling, and learning exactly what potential clients are looking for before they pick up the phone.

I also hold a Certificate in Residential Interior Design from KLC School of Design, so I bring a genuine, trained understanding of the industry.

That background means that when I build a website or brand for an interior designer, I'm not guessing at what matters. I know how to present a portfolio so it sells the work, how to write copy that speaks to the right clients, and how to make a site that holds up against the standard your industry expects.

And for makers and creatives, that same editorial instinct applies – a trained eye for what works, the ability to tell your story clearly, and genuine design obsession that goes well beyond knowing how to use Squarespace.